
You have doubtless noticed how sometimes the fresh fruit and vegetables
you have just bought stay fresh for ages but at other times they are ‘past
their best’ even the day after purchase! Both standard and organic produce
can suffer the same wasteful fate and an average family could be throwing
away £200 - £300 every year on spoiled fruit, veg, and salad.
The reason for this strange phenomenon is well-known and perfectly logical
– and it is a gas naturally produced by the fruit and vegetables themselves
called ETHYLENE. This gas is the plant’s ‘hormone’ which
regulates the ripening of fruits in nature. It also accelerates the ageing
process, eventually leading to rotten produce. Ethylene gas is actually used
by certain areas of the food industry to produce the predictable ripening
of produce when it is needed to go to market or to the supermarket shelves.
When fruit or vegetable produce is placed close together – for example
in a fruit bowl, or, worse still in a refrigerator – the ethylene builds
up and ‘tells’ the fruit and veg. to ripen and rot. But now there
is something you can do to help avoid this waste of food and money. The ’stay
fresh’ unit uses molecular sieve technology to efficiently absorb this
ethylene gas from the vicinity in which it is placed and it is particularly
effective within the enclosed airspaces of your refrigerator, salad drawer
or covered fruit bowl, etc. With no ethylene to cause over-ripening, your
food will now stay fresh and crisp for MUCH longer than before.
The small attractive (3 x 5 cm) “stay fresh” unit is constructed
of stainless steel with refillable molecular sieve* granules. The unit needs
no power source and with care should last a lifetime. The unit can be placed
anywhere within the fridge or other airspace where air can circulate freely
around it. To be sure of full protection and to get rid of 'fridge smell'
- refrigerator smell, we recommend that the molecular sieve refill granules
are changed every 12 months or so. These granules are entirely non –
toxic, 100% safe and can be disposed of with your normal household waste.
Fresh and crisp or limp and wilted – it’s up to you!
Also search: fridge smell, refrigerator smell.